Broken Tees Inspire Launch Of Golf/Casual Apparel Company

 

 

 

 

 

 

 

 

Local Hockey Duo Launch Golf/Casual Apparel Company
by Jeffrey Reed, Editor, LondonOntarioGolf.com & LondonOntarioSports.com

(L-R) Broken Tees Apparel partners Nolan Gardiner and Brendan Harrogate.

We’ve all seen broken golf tees of various sizes and colours scattered around the tee box. In fact, that image was the inspiration for a new golf/casual clothing launch from two local university hockey players.

Nolan Gardiner of Tilbury and Brendan Harrogate of Chatham, both 21, have just soft launched Broken Tees Apparel. Their initial offerings are caps with mesh and snap backs – currently the hottest retro lid – and short- and long-sleeve T-shirts, all $35 plus HST and bearing the Broken Tees Apparel logo.

Their website, brokenteesapparel.com, will launch in a few weeks. As do all young entrepreneurs, the partners are using social media to a tee – Instagram and Facebook @brokenteesapparel, and Twitter @teesbroken.

Gardiner is a business student and plays left wing for the University of Windsor Lancers. The 6’1”, 200-lb. forward skated for the OHL’s Ottawa 67s, the QMJHL’s Baie-Comeau Drakker and more recently the GOJHL’s Jr. B Chatham Maroons.

Harrogate is a 6’1”, 190-lb. right winger with the Western Mustangs and is studying in the Social Sciences program after finishing his junior career with the BCHL’s Penticton Vees. He also played three seasons in the OHL with the Oshawa Generals and Mississauga Steelheads.

The duo, who were teammates with the Chatham-Kent Cyclones AAA hockey club, have always been business minded, according to Gardiner, who golfs at his hometown Tilbury Golf Club.

“I’m studying business, and Brendan is very much into business,” Gardiner explained. “We’ve talked forever about starting our own clothing line.

“We both love golf – although we’re much better hockey players than golfers. One day we were enjoying beers at the golf course, and tossing around business ideas. We literally were staring at some broken tees, and the name stuck.”

Gardiner said with social distancing and the lockdown giving them both time to think about launching Broken Tees Apparel company, they decided now was as good a time as ever to bring the products to market.

The clothing is defined as “retro southern style, and we consider our clothing Golf, Casual,” said Gardiner. The target demographic is men and women ages 16 to 35.

The hockey buddies are 50-50 partners and are using funds they’ve saved for the past few years. Brendan designed the Broken Tees Apparel logo. The hats are sourced from Montreal-headquartered wholesale clothing company, TShirtideal.ca, and the logo patches are created and stitched onto the hats at London-based Headabove International. The partners are also sourcing overseas suppliers for future product lines, including a polo launch.

Online sales are first on the tee for Broken Tees Apparel, but Gardiner and Harrogate will work hard to get their products into local pro shops – always a daunting task, and even tougher during the COVID-19 pandemic. They hope for future sales at local breweries, college and university campuses and pop-up stores.

“But right now, online sales will be our priority, since we don’t even know if we’ll be in the classroom or on the ice,” Gardiner said. “We don’t even know the future of our hockey season.”

Until then, the young business partners, with help from their parents, will work hard this summer introducing their hip golf/casual clothing to local golfers while enjoying some time on the links, now that local clubs have opened their doors with social distancing policies and procedures.

Said Gardiner, “Our hats and T-shirts are designed for golf, but also for casual wear since we didn’t want to be exclusively niche apparel. We want to be different than anyone else. Hopefully, we’ll succeed.”

With their sports backgrounds and drive for success, they’re off to a good start.

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Award-winning writer, broadcaster and author Jeffrey Reed has covered the Southwestern Ontario sports scene since 1980. He is publisher and editor of LondonOntarioGolf.com, and LondonOntarioSports.com. Reach him at jeff@londonontariosports.com.

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A leading Canadian communications professional. Corporate office www.JeffreyReedReporting.com established 1989.