Report Targets Areas Critical To Successful Club Management
CMAA And Club Benchmarking Release “2012 Finance And Operations Report”
Alexandria, VA – October 24, 2012 – CMAA is proud to announce the recent release of the 2012 Finance and Operations Report in conjunction with Club Benchmarking. This highly valuable report analyzes areas critical to successful club management including overall income and finances, food & beverage operations, course maintenance and golf operations, membership, general and administrative items, buildings and facilities and recreation and athletics. The report information is grouped by key club attributes to deliver highly useful and relevant comparative information.
Key findings from the report include insights into financial and operation metrics including club membership, food and beverage operations, general and administrative, facilities and recreation and course maintenance. The survey also includes information specific to yacht clubs.
Ray Cronin, Club Benchmarking Co-Founder, shares “The 2011 data supports the conclusion that while the financial and membership situation at clubs has stabilized since the 2008 financial crisis, clubs are still operating in a flat environment.”
James Singerling, CCM, Chief Executive Officer of CMAA, stated “Having data of this depth and breadth is a must-have for the industry and CMAA is excited to collaborate with the innovators at Club Benchmarking.”
The 2012 Finance and Operations Report is available for purchase at
www.clubbenchmarking.com. Clubs who subscribe to CMAA’s Premier Club Services receive the report as part of their subscription which can be accessed at www.premierclubservices.org.
CMAA and Club Benchmarking will further collaborate on two additional surveys. The Compensation and Benefits and Policies and Procedure reports are currently being tabulated and will be released later this year.
About CMAA: – The Club Managers Association of America is the professional Association for managers of membership clubs. CMAA has close to 7,000 members across all classifications. Manager members run more than 3,000 country, golf, city, athletic, faculty, yacht, town and military clubs. The objectives of the Association are to promote and advance friendly relations among persons connected with the management of clubs and other associations of similar character; to encourage the education and advancement of members; and to assist club officers and members, through their managers, to secure the utmost in efficient and successful operations.
About Club Benchmarking: Club Benchmarking (CB) is the club industry’s single, centralized, data-sharing platform delivering accurate peer comparison data directly to the club manager’s desktop. Intuitive filtering drives highly relevant, “apples to apples,” peer comparisons that provide managers with factual data invaluable in strategic planning, budgeting and aligning boards and staff with data that can be used to increase revenue or curb expenses One click access to the powerful Available Cash Model for Clubs benchmark can be used to instantly discern strengths and weaknesses in any club’s business model. Supported by automated graphical reporting, CB is the store of industry Finance & Operations, Compensation & Benefits and Policies & Procedures data eliminating the need for time consuming and redundant, ad-hoc surveys. To learn more, visit www.clubbenchmarking.com.